10 writing formulas for beginners

10 writing formulas for beginners
If you are new to copywriting, there are several formulas that can guide you through the process. There are dozens of different copywriting formulas out there, but I’ve narrowed down the top ten to start with.

Think of these essay formulas as a quick template or cheat sheet.

1. Formula FAB
This is one of the most basic copywriting strategies you can use. Instead of just listing the features of your product or service, you need to find ways to highlight the results and put the user off.

Features – What do you offer?
Benefits – How does it help solve a problem or improve a situation?
advantages – what does the reader get out of it? The
FAB form is perfect for messages about products or services.

2. Formula BAB
Formula BAB is perfect for storytelling. The aim is to identify the weaknesses perceived by the reader.

Before – Now is your life.
After: This is how you will feel when the problem is solved. Bridge
– How to get there.
We have already seen a copy of this Basecamp guide as a “good example” following the BAB formula.

3. Formula 4P Picture
– Grab the reader’s attention by painting a picture that inspires desire.
Promise – Explain how sacrifices fulfil this wish.
Prove – Use evidence to back up that promise.
Push – Get the reader engaged. The
Formula 4P features a unique conversion approach. This type of copy compels the reader to engage and shows that you can deliver on your promise.

4.Formula 4U
Helpful – How can you help the reader?
Urgent – ​​Creates a sense of urgency.
Unique – Explain why benefits cannot be found anywhere else.
Ultra Specific – Don’t be vague.
Formula 4 U works well for ads or social media content. Find ways to create a sense of urgency like FOMO as an emotional trigger that prompts the reader to take quick action.

5. Formula 4C
Clear – Ensure the copy is as sharp as possible.
Concise – Keep it short and to the point.
Impressive – Spark interest and draw irresistible attention.
Trusted – Explain why the reader should trust your product, service, or brand.
These are only general best practices to be followed for all copies. Regardless of length, purpose, or distribution channel, the 4 Cs are perfect for beginners.

6. ACCA formula
Awareness – Identify the problem or situation.
Understanding – Explain how the problem affects the reader.
Convince – Convince the reader to follow your solution. Action
– End with a powerful call to action.
Compared to the other formulas on our list, the ACCA formula differs in the “understanding” phase. Their task is to give the reader a better understanding of the problem and the solution.Tell people what’s going on and how it’s affecting them before you make your call to action.

7. “So what?” Formula
The idea behind this formula is simple. Every time you make a statement, ask yourself, “So what? This forces you to elaborate on the benefits.

8. Form of the oath

The OATH formula requires you to write copy that is relevant to your audience. It can help you craft unique copy based on readers’ awareness of your brand, product, or service.

Unconscious – The reader has no idea about your brand or what you offer.
Apathetic – They notice you but are neither interested nor indifferent.
Reflection – The reader has identified a potential need.
Hurts – You have a problem that needs urgent attention.

9. PAN formula
Problem – Identify the problem.
Unrest – Explain the negative effects of this problem.
Solve – Suggest a solution. The
PAS formula goes beyond simply identifying the problem. Scare the reader by explaining what can happen if the problem isn’t solved.

10.Form of opposition
Write a text that responds to a reader’s common objections to your offer.

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