5 tips for writing effective short texts

5 tips for writing effective short texts

Long text vs. short text… which converts better?

The answer is often debated, but when it comes to copy length, there is only one truth.
It depends.

The length that works best varies depending on the product, target market, advertising medium, text goals and a million other factors.

Here are some examples:

Price: More copies are required for a more expensive product because more proofs and copies are required to overcome objections.
Medium: Some advertising strategies such as Google Adwords, Twitter, and author bios may only contain short text. In this case, the ability to quickly attract attention with a few words is extremely valuable. Goal
: If the goal of your copy is to get to someone else’s email address, your copy can be much shorter than if your goal was to sell.

So if you must use a short copy, how can you ensure that it is as efficient as possible? Here are 5 sure-fire ways to write effective short texts that convert:

1. Know (and understand) your target audience
Before you start working on your abstract, remember that most of the actual work of writing an effective abstract happens before you actually write it!

First, make sure you know what’s important to your target reader. Research carefully the audience you are targeting. Please consult them before writing a copy. Here are some sample questions:

What makes my target group really happy?
What the hell?
What is your biggest problem?
What keeps you up at night?
I’ve found that short copy works best when your audience is specific, limited, and focused. Maybe because it’s easier to talk to – and persuade – one specific person than to address everyone with a single message…

For example, if you want to target males between the ages of 18 and 65, that is a large target group. A 19-year-old doesn’t have the same concerns as a 30-year-old or a 60-year-old.Trying to appeal to such a wide age range requires a lot of text.

Instead, go to an optimal customer and focus on him. Don’t know where to start? Think about who is most likely to buy your product or service and speak to them directly.

2.Remember the power of one
One of the greatest lessons I’ve learned about successful copying is to hold on to the strength of the One. This ensures that your copy is compact and compelling no matter how long it is.

In other words, one main idea should run through the whole piece. This applies to both long and short copies. Don’t deviate from the trail. As you do this, increase your length. But no worry; You can always cut out an extra copy later.

3. Be clear about your goal
Before you start writing, set a goal or action for the reader to take. You want to…

Click the Add to Cart button?
Visit the homepage?
Subscribe to the newsletter?
Once you’ve achieved your goal, think about what it takes to move you—or someone in your target market—to achieve that goal. If you request an email address, your copy may be shorter than when requesting an order.

4.Find the deeper use of the promise
With short texts, you probably won’t have enough space to discuss all the features and benefits of your product. In this case, it is best to write down all the features and benefits, and then select only the most interesting and important ones (to the target audience).

We talked about this before in The Power of One, where I said, “Pick the biggest problem you solve for your audience and stick with it.”

Now go deeper and identify the biggest benefits of your product or service. In other words, how will your product or service solve the bigger problem? And why should they?

5. Offer a solid, customer-friendly guarantee
To improve the performance of your quick copy, include a solid guarantee. This reduces risk, makes your target customer feel more comfortable trying your product or service, and increases conversion rates. For help writing a guarantee.