The 5 most important truths about online video marketing

The 5 most important truths about online video marketing

Industry publications and mainstream media report on the emergence of online video as a highly effective marketing tool. Still, many businesses and their marketing teams don’t know how to implement effective strategies that lead to profitable outcomes.

EVERY business owner who wants to maximize the effectiveness of their internet marketing needs to know the key elements of video. Dynamic tycoons use video as a sales tool on their websites and don’t let the wrong idea deter them.

1. Know where to look.

web-savvy entrepreneurs are at the forefront of this exciting online video revolution. You can get affordable personalized videos for marketing by doing a simple internet search with specific keywords. I’ve had good luck with: internet marketing, online production companies, video marketing, video streaming, the internet, video downloads, and local video production. Most manufacturing companies you will find work with companies of all sizes and categories.

2. Video is NOT too expensive.

Video can be expensive, but also very affordable if you choose the right company. The bigger the concept, the more expensive it can be to implement. However, a good company offers affordable options, flexible terms, and trackable results.

The real question is whether your company can afford to abandon its investment in video as soon as possible. The evidence is clear; Video sets you apart from the competition like no brochure or other text-based marketing material can. Information retention studies show that people remember 10% of what they read, 26% of what they hear, 30% of what they see, and 50% of what they see and hear. Sure, an effective video message gives you an edge. This strengthens your sales force and can even reduce the number of salespeople you need to successfully grow your business.

Partner with a video company that offers a mechanism to measure the effectiveness of your investment. A quality company offers their clients access to accurate, real-time tracking of their online video marketing campaigns.

3. Don’t try to make your own videos to save money.

You can try, but you may regret the results. You might have a relative or a savvy intern with a camera, but do you really want to outsource the best SEO for your business to an amateur? The popularity of user-generated video is often misinterpreted in terms of its best and most effective use in marketing. For all the hundreds of thousands of videos posted on YouTube.com, the most viewed are in the top 20 and none of them are marketing messages. These are all “human quirks” that hold public attention for a day or two before being replaced by new ones. You are in business. Most importantly, your business is about creating lasting impressions and relationships that generate revenue.

Professionally produced film doesn’t have to be fancy. A smart and creative production team will be effective in bridging the gap for clients who prefer a ‘harder’ or younger approach that may better appeal to their market.

4. You don’t have to be naturally charismatic or photogenic to host a video.

Above all, your customers, customers and prospects want authenticity. You don’t have to be perfect to use video effectively. People want to connect with real people. Hire a company that has the experience and expertise to bring out the best in business leaders, executives, or their elected representatives. Customers should not only appreciate the personality and trust the message, but also like it.

5. Creating a movie does not take time and does not take several months.

Working with the wrong company takes time. Professional media producers have developed processes that deliver a highly effective online video marketing campaign from start to finish in three weeks or less. Many of these companies’ customer projects are captured in half a day and most of the planning is done over the phone. This should not affect the quality of the end result in any way.